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Listing Strategy

14 Melvin Ave #11, Brighton, MA
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Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
★
Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

Brian has been my realtor for years, he was there when I opened my daycare center, and now he has helped me achieve one of the biggest milestones of my life: buying my first home. From start to finish, Brian has been consistently supportive, patient, and incredibly attentive. He is extremely communicative between sellers and buyers, always making sure I get answers right away. Whenever I had questions about the house, he reached out to the other party immediately and kept me updated. The biggest moment for me was when I needed to confirm whether I could install a fence on my property due to the conservation land. Brian didn’t hesitate, he called the conservation office himself and gathered all the information I needed. That kind of dedication is rare. As first-time homebuyers, my husband and I really didn’t know much about the process. Brian guided us through every single step and made us feel safe, informed, and comfortable. He was incredibly patient with my questions, day and night and never made me feel rushed or uncertain. I am truly grateful to have worked with him. Brian is not only knowledgeable and professional, but also kind, honest, and genuinely invested in his clients’ happiness. He is absolutely the best! I highly, highly recommend Brian to anyone looking to buy or sell a home. You will be in the best hands.
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I had the best experience working with Brian Graham! I sold my condo during the summer with basically a month to sell it, and Brian made it happen. I was so impressed with his knowledge of the real estate market for my area and with his professionalism dealing with all the people and moving parts involved with selling a condo. He was reachable at any time, and he gave perfect advice about preparing my place for sale. He was patient with walking me through the process and explaining everything that I needed to do on my end. Brian was always willing to help, and better yet, he was able to sell my place for 40% higher than what I bought it for. He couldn't have done a better job. I feel like I've made a lifelong friend!
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We have worked with Brian on both the buying (twice) and selling side. As buyers, Brian has been supportive, open-minded, and patient with us as we've explored dozens of houses over multiple months. Brian always has an accurate forecast of how the offers will likely play out, and what the house will likely sell for. Brian is creative and forward-thinking in how to make our offer as attractive as possible, while not pushing us to do anything we're not comfortable with. We are extremely pleased with the buying experience with Brian, and have referred friends to work with him. We are currently working with Brian in an effort to buy our second house. As sellers, Brian promised to generate high interest and competition for our house - and he delivered. Additionally, Brian took much of the stress out of the process by arranging for reasonably priced, highly effective photographers, stagers, and other prep work to enhance the presentation of the house. Brian was right again, and our house sold well over asking price.
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Brian is an incredible realtor! The entire process was smooth, from selling our home to buying our next. We all know that the market is volatile, at best, and Brian made the entire thing easy to understand and got the best for our family. I couldn’t recommend him or Leopold and McMasters more!
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I don't think that we could have had a better guide through this process than Brian - he both sold our condo in the city and helped us with the new build in our new town. He was consummately professional, knowledgeable and helped with every detail of the buying and selling process. We were extremely impressed with how he dealt with mortgage lenders, lawyers, sellers agents, buyers agents - the whole nine yards - could not recommend him more highly.
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We have worked with Brian on both the buying (twice) and selling side. As buyers, Brian has been supportive, open-minded, and patient with us as we've explored dozens of houses over multiple months. Brian always has an accurate forecast of how the offers will likely play out, and what the house will likely sell for. Brian is creative and forward-thinking in how to make our offer as attractive as possible, while not pushing us to do anything we're not comfortable with. We are extremely pleased with the buying experience with Brian, and have referred friends to work with him. We are currently working with Brian in an effort to buy our second house.As sellers, Brian promised to generate high interest and competition for our house - and he delivered. Additionally, Brian took much of the stress out of the process by arranging for reasonably priced, highly effective photographers, stagers, and other prep work to enhance the presentation of the house. Brian was right again, and our house sold well over asking price.
[Read More]
Brian has been my realtor for years, he was there when I opened my daycare center, and now he has helped me achieve one of the biggest milestones of my life: buying my first home. From start to finish, Brian has been consistently supportive, patient, and incredibly attentive.He is extremely communicative between sellers and buyers, always making sure I get answers right away. Whenever I had questions about the house, he reached out to the other party immediately and kept me updated. The biggest moment for me was when I needed to confirm whether I could install a fence on my property due to the conservation land. Brian didn’t hesitate, he called the conservation office himself and gathered all the information I needed. That kind of dedication is rare.As first-time homebuyers, my husband and I really didn’t know much about the process. Brian guided us through every single step and made us feel safe, informed, and comfortable. He was incredibly patient with my questions, day and night and never made me feel rushed or uncertain.I am truly grateful to have worked with him. Brian is not only knowledgeable and professional, but also kind, honest, and genuinely invested in his clients’ happiness. He is absolutely the best!I highly, highly recommend Brian to anyone looking to buy or sell a home. You will be in the best hands.
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Brian is fantastic! He is very responsive with emails and easy to communicate with. He knows the area very well and was honest about prices and conditions of homes. He never pushed us to make offers we felt uncomfortable with and we weren’t afraid to ask him a ton of questions. Whenever we asked to look at a house, Brian would immediately try to get us in there as soon as possible. I have already recommend Brian to a friend who has started her search, and would definitely use Brian’s services again for the next home!
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Brian was an absolute dream! This was the first time I was buying a house and for a novice like my fiance and myself we couldn't have been in better hands. Brian was with us every step of the way no matter how many odd questions we asked him, and made the whole process an ease. Even times where we didn't think of a question he was quick to ask which showed how seasoned of a professional he is and can tell that he truly puts his clients first. All in all, Brian was the upmost professional and if I ever end up buying another home he is the first person I would call!
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I am completely satisfied with the services I received through Brian Graham and his Team. From start to finish - he was very responsive, kind and a constant professional. I would highly recommend Brian for all of your real estate needs.
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Brian is a fantastic realtor and person overall! He's incredibly knowledgable about the markets around the Boston area and overall as a real estate agent. He is very trustworthy, has a great amount of integrity, and always puts his clients needs first. I would highly recommend Brian for any real estate needs. You will be incredibly happy!
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Brian helped my husband and I find our dream home and we couldn’t be happier with the service he provided! He sent us listings as they were posted, attended open houses with us and had a really strong knowledge of the local market. He helped us negotiate in a crazy sellers market and we would absolutely use him when buying or selling in the future.
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Brian is a rock star. He was, start to finish, the perfect person to work with in house hunting, putting in an offer, closing, and even in recommendations after the close. Brian was patient with us as we took a real long time to even figure out what we want, and he was always willing to share positives and negatives with each home we expressed interest in. When we finally found the perfect home for us, he was instrumental in helping our offer stand out from the other dozens of offers submitted. Brian helped us to ensure we didn’t get in over our heads and made sure our offer was competitive but not excessive. Even after the close Brian has been incredibly helpful in getting us adjusted to our new neighborhood and getting us contacts for everyone we could possibly want to talk to. We closed over a month ago and he's still helping us! Thank you for everything you’ve done for us, Brian.
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I can't recommend Leopold and Mcmmasters enough after the sale of our house in Boston this year. I worked with the owner (Brian) through a complex sales and negotiation process. It was a 2-family house and we were also out of state for much of the process. At each step of the way, Brian made my wife and me feel extremely confident that our sale was being handled in a professional manner. A few things really stood out. --Respect: Brian took the time to understand what our goals were and also met us where we were in terms of knowledge. We didn't know much about the process of selling a house, and Brian was able to clearly and kindly walk us through all of our questions. Brian gave us the information and confidence to make informed decisions - we felt empowered in a process that I think can feel overwhelming. --Responsiveness: I honestly don't think it took more than 5 minutes for Brian to respond to a text or email from me or someone else involved with the process. Since the stakes were high, each interaction mattered a lot to us. We didn't have to wonder if he didn't know the answer or didn't care - he would always respond with an answer. He even answered a question when he was on an international vacation. --Industry Contacts: I'm always a little leery of referrals from businesses because they might be getting a kickback or something. The proof was in the pudding, though, on his referrals for closing attorney, photographer, and staging co. All three were excellent and really helped get us a good price. To me, it was an indicator that Brian knew what he was doing. He knew the people that were experts/pros and saved us the stress of having to evaluate each separately. --Competence: In the end, for us selling a house was about getting the price we were hoping to get and a smooth process. Check (and then some) and definitely check. We always felt confident that each issue (staging, photos, listing, open house, negotiation, inspections, random misc things you wouldn't even think of) were being handled properly. Even without the services mentioned above, getting the right outcome with Leopold and Mcmasters would worth the 5 stars. For us, picking an agent to work with was hard because there isn't a lot of info out there. So you just don't know if the person you pick is the right one for the job. I can't speak to anyone else's experience with this company. All I know is that it was the biggest transaction of my life, and I feel really, really fortunate to have worked with Brian and his company.
[Read More]

Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Most Recent Seller Blogs

SELLER
Why You Should List Your Home at the Beginning of the Year
Listing your home at the beginning of the year can give you a competitive edge, get ahead of the market,...
Read the full article here:
www.homes.leopoldmcmastersrealty.com/blog/2026/1/7/why-you-should-list-your-home-at-the-beginning-of-the-year
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SELLER
Your Home Buyer Wants To Extend The Closing Date—What Now? [PART 2]
When selling a home, it’s not uncommon for your buyer to ask for more time before closing. This request...
Read the full article here:
www.homes.leopoldmcmastersrealty.com/blog/2025/11/25/your-home-buyer-wants-to-extend-the-closing-date-part-2
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SELLER
Your Home Buyer Wants To Extend The Closing Date—What Now? [PART 1]
When selling a home, it’s not uncommon for your buyer to ask for more time before closing. This request...
Read the full article here:
www.homes.leopoldmcmastersrealty.com/blog/2025/11/18/your-home-buyer-wants-to-extend-the-closing-date-what-now-part-1
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Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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14 Melvin Ave

Boston, MA 02135

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Brian Graham

brian@lmcrealtyboston.com
(617) 699-8287
www.homes.leopoldmcmastersrealty.com/team/brian-graham
2 bed
2 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

454 Buyers

Out of the 428,450 people reached through my Facebook advertising campaign in this area, 454 potential homebuyers in your area have shown interest in a 2-bed, 2-bath home like yours.

I've surfaced 454 people in my database looking for a home like yours in Boston!

Name: Sarah Rodriguez

Phone: (415) 716-3647

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Alexis Smith

Phone: (714) 772-4776

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Ruby Anderson

Phone: (414) 253-4758

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Zoey Richardson

Phone: (917) 452-9816

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: David Rubio

Phone: (314) 355-1448

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Sophia Harris

Phone: (818) 888-9558

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Brooklyn Johnson

Phone: (216) 228-6178

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Jose Taylor

Phone: (515) 559-6734

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Alexis Hernandez

Phone: (414) 892-7933

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Jack Miller

Phone: (314) 367-5496

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Colston Harris

Phone: (215) 629-5155

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Jose Smith

Phone: (416) 754-4196

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Aaron Lee

Phone: (216) 378-6589

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Owen Rubio

Phone: (414) 387-6578

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Mason Brown

Phone: (712) 657-3146

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Dylan Perez

Phone: (516) 769-7174

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

199,720

Views on my personal ads on social media
2% increased

2,189

Active home buyers searching on my website
2% increased

292.67

Active buyers I'm targeting with Facebook ads everyday
2% increased

5

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 14 Melvin Ave #11, Brighton, MA there are 428,450 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Past Sales in Brighton, MA 02135

My Recent Sales in the Boston, MA 02135 area!

86

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Data valid as of 1/18/2026
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Market Trends in Brighton, MA 02135

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Comparison Chart

2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
Professional Photos: Exterior / Interior
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MLS Listing (1) Market Area
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
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For Sale Sign and Flyers
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Scrubbing our 275,000 Database of Active buyers for your home
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Open House
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands
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Listing Rocket Campaigns
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Better Homes and Gardens magazine DataBase Post Card Mailing
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Magazine Quality Detailed Look Book
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3D Matterport / Schematic Floor Plan
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Drone Photography Video
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Staging Consultation
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AI Enhancement and Staging
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Real Estate Expert

Brian Graham

Broker | 9539160

brian@lmcrealtyboston.com | (617) 699-8287

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.homes.leopoldmcmastersrealty.com/team/brian-graham
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.